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How Will Omni-Channel Sales Affect Haulage Companies? Business Articles | June 9, 2016

Haulage companies need to stay on top of developments in ‘Omni-channel sales’. It could have a big impact on them.



Some haulage companies might be tempted to take one glance at the term ‘Omni channel sales’ and immediately switch off.


This though, might be a serious error.


What Are Omni-Channel Sales?


The technology industry has an unfortunate tendency to create very complex terminology to describe something that’s actually quite simple. Omni-channel sales might be another such example.


This essentially means than someone shopping electronically has the same buyer-experience Kamalei Correa Color Rush Jersey , whichever electronic channel they have chosen to shop through. So, someone shopping on a PC should see the same screens and same user-interface as someone using say a tablet or smart phone.


That might sound easy and something of a no-brainer, but the IT gurus have struggled to ‘make it so’ for a long time. That’s largely due to the different natures of the various technical platforms being used but also, to some extent Ronnie Stanley Color Rush Jersey , due to confusion about sales strategies on the part of retailers.


However, all that is now changing. Technologically speaking, many of the challenges have been dealt with and Omni-channel proposition delivery is now more or less here.


So What?


This isn’t a question of aesthetics. The objective here for retailers and the IT industry is to make online shopping easier and more intuitive for the ecommerce world.


So far, this appears to be having a big impact and sales volumes through the net are increasing at a very high rate. That’s something that will have a big impact on haulage companies.


Why?


Electronic Shopping


As the volumes sold in bricks-and-mortar outlets decline Nico Siragusa Color Rush Jersey , it’s fairly clear that consumers are taking less and less home with them from the High Street.