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Nurture Your Leads to Drive Results Marketing Articles | February 4, 2010 Because it takes an average of seven or eight contacts to turn a raw inquiry into a customer (and sometimes many more contacts), you should put a lot of emphasis on nurturing every inquiry in your dat...
Because it takes an average of seven or eight contacts to turn a raw inquiry into a customer (and sometimes many more contacts), you should put a lot of emphasis on nurturing every inquiry in your database. Many companies make a huge mistake by discarding or ignoring leads if they fail to buy or engage with you after two or three attempts. Do not be one of these companies. As a Fusion Marketer Cheap Bills Hats , focused on optimizing and synchronizing resources to optimize results, you need to aggressively market to your database of prospects until each person or company in the database takes some positive action, or until you disqualify them as a legitimate prospect.
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Marketers who use their budgets on one major effort to attract leads or sales tend to be enamored of their own products and offers, and believe others will be equally interested in hearing all the juicy details. Instead of one-time Cheap Bills Hoodies , high-risk efforts, successful marketers boost their results (and spread their risk) over several smaller