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Why Do Web Hosting Companies Appoint Resellers? ECommerce Articles | May 29 Cheap Matt Nieto Hat , 2015
The best way of doing that is by localizing yourself and getting to the level of understanding that they have about your business.The best way to efficiently do this is by having resellers fan out and spread the word. This article explains why web hosting companies appoint resellers and evangelists to market their products and services.


The Web Hosting industry is constantly run-over with competition, sometimes healthy, sometimes cut-throat. One of the main ways of beating the competition and inching ahead is to get up to speed with the big boys in the game. This means reaching out to potential customers and getting your services to them or getting them to your services. The best way of doing that is by localizing yourself and getting to the level of understanding that they have about your business. The best way to efficiently do this is by having resellers fan out and spread the word. This article explains why hosting companies appoint resellers and evangelists to market their products and services.


Ready Customer Base


A major reason why hosts want to push their products through resellers is because most resellers have a ready customer base and are part of an allied industry. Many web design and development firms take up resellership as a side business to supplement their business. This means that the web host has a ready set of customers who will be educated about their products by the reseller. This also means that customers who are loyal to the reseller for his own products will also be loyal for the services, since they are serviced together and the end user has developed a certain comfort level with them.


Market Penetration


Rather than the hosting company going into uncharted territory Cheap Nail Yakupov Hat , they would prefer if a local person is able to reach out to the local audience and get their business. Even local businesses would prefer having assistance at an arms length away, rather than some unknown company at some unknown location. Not only can the reseller provide assistance, but can also educate the customers in their own medium in a way which is most comfortable to them. For example, language maybe an important barrier which can be overcome by resellers on the ground. Even though people may have basic knowledge of english Cheap J.T. Compher Hat , they may not be very comfortable in jumping into something as technical as web hosting, if they do not have a hand to hold initially.